Dana White Targets $10 Billion Valuation for Next UFC Broadcasting Rights Deal

UFC CEO Dana White has outlined ambitious financial goals for the promotion's future broadcasting rights. During recent comments regarding the organization’s current commercial trajectory, White indicated that he is aiming for a valuation of $10 billion when the UFC eventually negotiates its next major media rights package.

The promotion is currently operating under a seven-year agreement with Paramount, valued at approximately $7.7 billion. While that deal does not expire until 2032, White’s stated objective reflects a significant increase over the current contract, which industry experts previously described as an “above market” arrangement at the time of its inception.

White’s remarks emphasize the UFC's continued efforts to scale its global media footprint. Since the current deal spans through 2032, these long-term projections highlight the promotional leadership’s confidence in the continued growth of the sport’s commercial appeal and pay-per-view demand in the coming years. There are no immediate implications for the current broadcast schedule or existing agreements.

Source: MMA Mania.